This presentation explores the implementation of the Collaborative Care Model (CoCM) as a strategy to expand behavioral health access, particularly in rural treatment deserts. It highlights key steps in selecting clinics, assessing readiness, and training healthcare teams to foster continuity of care. The discussion will emphasize the role of psychiatric consultants, data-driven outcomes, and lessons learned from early implementation efforts. A panel of experts will share insights on overcoming challenges, building trust within communities, and navigating policy and reimbursement structures. Attendees will gain practical strategies for enhancing collaboration and improving patient outcomes in integrated behavioral health settings.