In response to the long-standing challenges and risk of poor health outcomes associated with traditional models of behavioral health services, Merakey’s Reverse Integration System of Care (SOC) brings the individuals served, their families, and supports together to improve outcomes for those with complex behavioral health challenges, multi-system involvement, and need. The SOC approach emphasizes that types and combinations of services should be based on the individualized needs of every person walking through the door, with “no wrong door” as the entry point. Rather than traditional “intakes” for specific service, a SOC embodies a philosophy of assessment and referral. Individualized assessment and treatment planning determines the intensity and type of services and supports that would be most beneficial to the individual. This requires understanding that “one size does not fit all.” We will walk through three models of Reverse Integration: CCBHC clinics, COE in a Methadone clinic, innovative program involving coordination of 13 different programs into one System of Care.