Name
A15 - Matching Messaging to Motivations: Aligning CoCM’s Value with Clinical, Operational, and Financial Priorities
Date & Time
Thursday, October 8, 2026, 12:15 PM - 1:15 PM
Location Name
Park View
Description

This interactive session examines how to position Collaborative Care (CoCM) in ways that resonate with the distinct priorities of primary care providers, health system leaders, and payers. Although CoCM is strongly evidence-based, adoption and sustainability depend on how effectively its value is communicated to those responsible for clinical operations, strategy, and financing. Drawing on more than a decade of statewide implementation experience, presenters will share practical lessons on aligning messaging with stakeholder motivations. A psychologist from the University of Michigan PRISM team will offer real-world implementation insights, alongside a payer leader who will discuss how health plans assess value, outcomes, and return on investment. Participants will leave with concrete strategies to strengthen buy-in and support long-term sustainability of CoCM programs.

Speakers
William Beecroft, M.D.,D.L.F.A.P.A.
Sarah Fraley, LMSW
Debbra Snyder Sclater, MS, LLP, CAADC, CCS
Content Level
All Audience
Tags
Collaborative Care Model of Integrated Care, Sustainability
Session Type
Concurrent
Describe how primary care providers, health system leaders, and payers evaluate Collaborative Care (CoCM) through distinct clinical, operational, and financial lenses
Identify common messaging gaps that contribute to weak stakeholder engagement and stalled CoCM implementation
Apply at least one stakeholder-specific framing strategy to translate CoCM evidence into a compelling value proposition

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