Name
Matching Messaging to Motivations: Aligning CoCM’s Value with Clinical, Operational, and Financial Priorities
Description

This interactive session examines how to position Collaborative Care (CoCM) in ways that resonate with the distinct priorities of primary care providers, health system leaders, and payers. Although CoCM is strongly evidence-based, adoption and sustainability depend on how effectively its value is communicated to those responsible for clinical operations, strategy, and financing. Drawing on more than a decade of statewide implementation experience, presenters will share practical lessons on aligning messaging with stakeholder motivations. A psychologist from the University of Michigan PRISM team will offer real-world implementation insights, alongside a payer leader who will discuss how health plans assess value, outcomes, and return on investment. Participants will leave with concrete strategies to strengthen buy-in and support long-term sustainability of CoCM programs.

Speakers
William Beecroft, M.D.,D.L.F.A.P.A.
Sarah Fraley, LMSW
Debbra Snyder, MS, LLP, CAADC, CCS
Content Level
All Audience
Tags
Collaborative Care Model of Integrated Care, Sustainability
Session Type
Concurrent
Objective 1
Describe how primary care providers, health system leaders, and payers evaluate Collaborative Care (CoCM) through distinct clinical, operational, and financial lenses
Objective 2
Identify common messaging gaps that contribute to weak stakeholder engagement and stalled CoCM implementation
Objective 3
Apply at least one stakeholder-specific framing strategy to translate CoCM evidence into a compelling value proposition
Content Reference 1

Reist C, Petiwala I, Latimer J, Raffaelli SB, Chiang M, Eisenberg D, Campbell S. Collaborative mental health care: A narrative review. Medicine (Baltimore). 2022 Dec 30;101(52):e32554. doi: 10.1097/MD.0000000000032554. PMID: 36595989; PMCID: PMC9803502.

Content Reference 2

Wolk CB, Wilkinson E, Livesey C, Oslin DW, Connolly KR, Smith-McLallen A, Press MJ. Impact of the collaborative care model on medical spending. Am J Manag Care. 2023 Oct;29(10):499-502. doi: 10.37765/ajmc.2023.89438. PMID: 37870543.

Content Reference 3

Hernandez V, Nasser L, Do C, Lee WC. Healing the Whole: An International Review of the Collaborative Care Model between Primary Care and Psychiatry. Healthcare (Basel). 2024 Aug 22;12(16):1679. doi: 10.3390/healthcare12161679. PMID: 39201237; PMCID: PMC11353489.

Content Reference 4

Kordon A, Carroll AJ, Fu E, Rosenthal LJ, Rado JT, Jordan N, Brown CH, Smith JD. Multilevel perspectives on the implementation of the collaborative care model for depression and anxiety in primary care. BMC Psychiatry. 2024 Jul 22;24(1):519. doi: 10.1186/s12888-024-05930-w. PMID: 39039458; PMCID: PMC11265029.

Content Reference 5

Mauer-Vakil, D., Sunderji, N., Webb, D., Rudoler, D., & Allin, S. (2023). Approaches to integrate mental health services in primary care: A scoping review of system-level barriers and enablers to implementation. Canadian Journal of Community Mental Health, 42(3), 30–45. https://doi.org/10.7870/cjcmh-2023-020