Dr. Serrano is the Chief Executive Officer of the Collaborative Family Healthcare Association, a national not-for-profit organization dedicated to promoting integrated care as the standard of care for all. He has devoted the entirety of his 21-year career to working with healthcare entities to develop integrated care services through his consultation work, trainings and site leadership. Dr. Serrano's clinical and research interests center around leveraging integrated care to create access and equity for underserved populations. Among many of his media creations, in 2014 Dr. Serrano edited an e-book titled, “The Implementer’s Guide To Primary Care Behavioral Health,” a practice management handbook. One of Dr. Serrano's most outstanding contributions to the field of psychology
has been his passion to teach and train the future Primary Care Behavioral Health (PCBH) workforce. In 21 years of practice he has trained hundreds of students and professionals in the practice of behavioral health consultation in primary care. Dr. Serrano is the father of three children, Emma (17), Sophia (15), & Caleb (13) and the husband of Karen an Emergency Medicine physician. Dr. Serrano also holds an Adjunct Instructor appointment at the University of North Carolina Department of Family Medicine where he practices in the PCBH model.