Dr. Serrano is the Chief Executive Officer of the Collaborative Family Healthcare Association, a national not-for-profit organization dedicated to promoting integrated care as the standard of care for all. He has devoted his 24-year career to working with healthcare entities to develop integrated care services through his consulting, training, and site leadership. Dr. Serrano's clinical and research interests center around leveraging integrated care to create access and equity for underserved populations.

Among many of his media creations, in 2014, Dr. Serrano edited an e-book titled “The Implementer’s Guide To Primary Care Behavioral Health,” a practice management handbook, which was updated with a second edition in 2024. One of Dr. Serrano's most outstanding contributions to the field of psychology has been his passion for teaching and training the future Primary Care Behavioral Health (PCBH) workforce. In 24 years of practice as a clinical psychologist, he has trained hundreds of students and professionals in behavioral health consultation in primary care. Dr. Serrano is the father of three children, Emma, Sophia, & Caleb, and the husband of Karen, an Emergency Medicine physician. Dr. Serrano also holds an Adjunct Instructor appointment at the University of North Carolina Department of Family Medicine, where he practices in the PCBH model.

Websites:
http://CFHA.net
http://integratedcareconference.com
http://integratedcarenews.com
http://integratedcareconsultation.com
https://integratedcarelearning.com/